About Transportation Today WI

Teaching Today is a publication that addresses current national, state and local developments in education, as well as highlights from programs and curriculum of Wisconsin and Minnesota schools.

Teaching Today is published by a private company as a resource and communication link for education professionals throughout Wisconsin’s and Minnesota's schools. In its initial run in March 1997, 5,000 copies of the 12-page publication were printed and distributed to the Eau Claire Area School District. Now a 24-page publication, The School News is distributed monthly from September to May to over 50,000 educators and administrators in 149 school districts across Wisconsin and Minnesota. The publication’s growth over the years is in direct correlation with the important role education plays in our communities.


Distribution
Teaching Today is currently distributed directly to over 50,000 educators, administrators and school personnel in 149 school districts across Wisconsin and Minnesota. To give you an idea of how vast the distribution area has become for Teaching Today, we have developed a list of school districts in which we currently have a presence. To view this list, go to the Distribution List.

History
Teaching Today has experienced many changes since its inception in March 1997. Over the years, the look and the editorial focus have been updated; however, the mission has remained the same. The timeline below highlights the progress made by Teaching Today through the years.

1997
March
The first issue of Teaching Today is published. About 5,000 copies of this 12-page newspaper were put together in publisher, Renee Feight’s, basement. These early issues were distributed exclusively to Eau Claire area teachers, administrators and parents.

 

1998
Now a 16-page newspaper, Teaching Today begins distributing to Chippewa and Dunn County education professionals and parents, in addition to the existing distribution to Eau Claire residents. 10,000 copies are printed each month over the next year.

 

1999
Thanks to the cooperation of the staff of CESA 10, Teaching Today experiences another expansion, broadening the communication link between Wisconsin schools.

 

2000
Teaching Today becomes a 20-page newspaper. Once again, distribution grows, this time adding the schools in CESA 11.

 

2001
January
The editorial focus of Teaching Today begins changing this year as distribution becomes exclusive to Wisconsin educators and administrators, eliminating content specifically directed at parents. With continued growth in distribution, Teaching Today reaches 12,500 education professionals in 17 counties across the state.

September
The paper moves another step beyond the regional image developed in the early years, and begins preparation for statewide distribution. 15,000 papers are printed each month through December.

 

2002
Teaching Today successfully branches out into other areas of the state bringing print totals to 40,000. There are many new school districts that are located in each of the regions throughout the state. Education professionals from 149 districts in over 50 counties are receiving Teaching Today each month of the school year. Editorial and advertising content develops a statewide appeal and breaks free of the regional image once attached to the paper. The distribution isn’t the only thing growing this year – the paper expands from 20-24 pages.

 

2003
Distribution of Teaching Today grows from 40,000 to over 50,000 copies. The staff works to include shorter articles that are more accessible to Wisconsin’s busy educators.

 

2004
In addition to statewide advertising, Teaching Today introduces regional advertising. We create four different formats of the paper to be distributed to each of the different regions. Four of the 24 pages feature strictly regional material. Our webmaster creates a fresh look for our website and we work to promote the website as a venue for displaying educators’ published work.